Earnings tweets becoming ‘more effective’, finds study

FTI Consulting report explores effectiveness of social media disclosures

Though fewer companies are sharing earnings news via social media, those that do are finding their disclosures more popular and effective, according to a new report from FTI Consulting.

FTI recorded 504 earnings result tweets in 2015, down slightly from 521 last year, but suggests such disclosures are ‘almost twice as popular and effective’ after recording 3,160 retweets and likes across all companies, up from 1,766 in 2014.

Click here for the full report.